Häfele Philippines, Inc. opened its first office in Pasig City and Cebu in 1995, introducing German quality hardware fittings to the local furniture and construction industry. Since then, our market has grown steadily as we partnered with dealers, and supplied major hardware depots across the country to cater to end-consumers. Our brand now signifies durable and innovative products that are trusted not only by builders, architects, and designers, but by homeowners as well.
Häfele started to serve the Philippines’ furniture industry as a small sales office in Manila and Cebu under Häfele Singapore
HPI became a subsidiary and rented a small office/ showroom with warehouse in Pasig
Veli-Matti Kaikkonen assumed the position as HPI’s Managing Director
HPI envisions reaching out to small contractors, architects and end-consumers. In the same year, HPI starts supplying to retailers.
HPI expands its DIY business by joining top Home Improvement Stores located in all regions nationwide. Small Project accounts start booming with hotel projects, airports and malls among others.
The year that marked the beginning of HPI’s projects with the biggest developers
HPI’s 100th consignment outlet opens. Having gained enough recognition, HPI opens its first DIY retail shops in MC Fort and MC Ortigas. Meanwhile, the new Cebu office opens.
This marks an important year for HPI as it moves to a 1-hectare lot in Taguig City, with two state-of-the-art buildings. One houses 2 floors of showroom space worth 1,200sqm and the Head Office at the top floor. The other is a 3,000sqm-wide Warehouse equipped with VNAs that can lift up to 12 meters high.
Two showrooms celebrated their grand inaguration this year: in Greenbelt 5, Manila’s high-class shopping district for home interiors, and in our own Taguig Head Office. The Taguig showroom’s Filipino fiesta-themed inaguration was well-attended by VIPs both local and German, including Häfele Germany’s top leaders Mr. Uli Häfele, his wife, and Mr. Huber as guests of honor. Häfele made itself visible in the world of multi-media (Print, TV, Internet).
Breakthrough year for kitchen appliances in the corporate business sector.
HPI expands to the south: Opening of Nuvali showroom, another high-end shopping establishment in South Luzon; HPI Cebu also sees growth and opens in a Design Center Cebu. HPI opened its doors to architects and interior designers professional’s gatherings, functions, and assemblies to strengthen our relationship with them.
HPI bagged the prestigious BCI Architects’ Choice Awards in Door Hardware. HPI opens its own showroom in Davao, the country’s fastest-growing city, to cater to its expanding market in the Mindanao region.