Häfele Philippines, Inc.

Häfele Philippines, Inc. opened its first office in Pasig City and Cebu in 1995, introducing German quality hardware fittings to the local furniture and construction industry. Since then, our market has grown steadily as we partnered with dealers, and supplied major hardware depots across the country to cater to end-consumers. Our brand now signifies durable and innovative products that are trusted not only by builders, architects, and designers, but by homeowners as well.

Häfele Milestones in the Philippines

1992

Häfele started to serve the Philippines’ furniture industry as a small sales office in Manila and Cebu under Häfele Singapore

 

1996

HPI became a subsidiary and rented a small office/ showroom with warehouse in Pasig

 

2002

Veli-Matti Kaikkonen assumed the position as HPI’s Managing Director

 

2003

HPI envisions reaching out to small contractors, architects and end-consumers. In the same year, HPI starts supplying to retailers.

 

2004

HPI expands its DIY business by joining top Home Improvement Stores located in all regions nationwide. Small Project accounts start booming with hotel projects, airports and malls among others.

 

2007

The year that marked the beginning of HPI’s projects with the biggest developers

 

2008

HPI’s 100th consignment outlet opens. Having gained enough recognition, HPI opens its first DIY retail shops in MC Fort and MC Ortigas. Meanwhile, the new Cebu office opens.

 

2009

This marks an important year for HPI as it moves to a 1-hectare lot in Taguig City, with two state-of-the-art buildings. One houses 2 floors of showroom space worth 1,200sqm and the Head Office at the top floor. The other is a 3,000sqm-wide Warehouse equipped with VNAs that can lift up to 12 meters high.

 

2010

Two showrooms celebrated their grand inaguration this year: in Greenbelt 5, Manila’s high-class shopping district for home interiors, and in our own Taguig Head Office. The Taguig showroom’s Filipino fiesta-themed inaguration was well-attended by VIPs both local and German, including Häfele Germany’s top leaders Mr. Uli Häfele, his wife, and Mr. Huber as guests of honor. Häfele made itself visible in the world of multi-media (Print, TV, Internet).

 

2011

Breakthrough year for kitchen appliances in the corporate business sector.

 

2012

HPI expands to the south: Opening of Nuvali showroom, another high-end shopping establishment in South Luzon; HPI Cebu also sees growth and opens in a Design Center Cebu. HPI opened its doors to architects and interior designers professional’s gatherings, functions, and assemblies to strengthen our relationship with them.

 

2014

HPI bagged the prestigious BCI Architects’ Choice Awards in Door Hardware. HPI opens its own showroom in Davao, the country’s fastest-growing city, to cater to its expanding market in the Mindanao region.